Whiteboard Friday is a weekly video put together by the SEOMoz team that shares actionable advice and tips for doing great SEO. I recently recommended it as a top resource in my article 12 Must-Have Resources for Getting Started With SEO at MarketingProfs and I have collected some of my top takeaways from watching the 100+ videos.

-Because of Panda, duplicate content on part of your site, can harm your entire site.
-You can boost the power of authoritative inbound links by linking to the page you are mentioned on.
-Submitting to article directories can hurt you.
-You can upload a transcription for your YouTube videos and help your YouTube rankings.
-You can search Amazon Wishlists by email. Find a blogger and send them a gift with a note.
-Copy a snippet from guest blogger’s byline and search for it in Google to find other places they have written for.
-Look to guest post on sites that have regular writers (not too many other guest posts).
-Link to past guest posts you have written in your new guest posts.
-Don’t leave comments to get links except indirectly by building trust by adding value.
-Google does not look at your individual site analytics for ranking signals (like time on site).
-Long reports don’t actually get things done.
-Create a library of free images that people can use in exchange for a link back.
-Use Google Blog Search to find guest post opportunities.
-People will bounce if they don’t think your site is up to their standards.
-When the New York Times put more external links on pages, they saw an increase in rankings for those pages.
-Using images can create a better relationship with the visitor.
-Leverage your authority from putting out great content to earn links to your sales page.
-Avoid having a lot of similar pages targeting similar keyword variations. Instead put all content on one page.
-Good useful, unique content is not enough. Your content should compel people to share it and say wow.
-Panda uses machine learning based on survey data from quality raters.
-Toolbar Page Rank (the green bar) is a number between 0-10 and is updated every few months. Actual Page Rank is a hidden number between 0-1 and is updated multiple times per day.
-Create a text transcript for videos on your site.
-If you host your videos on a third party site like YouTube or Vimeo, you may be earning links to that site instead of your own.
-Page Rank no longer dominates how your pages rank in Google.
-Don’t just build links, build relationships.
-Think of content that a site wishes that they had and offer to build it.

Favorite Whiteboard Friday Videos
Guest Blogging Strategies
Tools and Tactics to Test Your Product/Marketing Before You Launch
How to Make SEO Happen
Outreach for Linkbuilding

Charles Sipe is an SEO Specialist who works on developing great content and earning links. You can reach him at charles(at)spacecraftdigital.com or follow him on Twitter at @charlessipe.